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End-User Strategy [ Back ]

How should I prepare to pitch my domain names?  Which e-mail address and telephone number should I use to contact end-users?
We discuss this subject throughly in our end-user selling tutorial.
 

How can I locate end-users to sell my domain names to?
Please see our amassing end-user candidates for your domains article.


What's the best method for contacting end-users?  Who are the best individuals within those companies to touch base with?
Please consult our end-user selling tutorial and Locating end-user decision makers articles.
 

Should I "pitch" my domains using e-mail templates?  Do you have any templates you could share?
You should initiate contact via e-mail and follow up with a phone call.  Our end-user selling tutorial and end-user marketing templates should help you on e-mail front.  We will publish phone marketing tips shortly.
 

How should I price my domain names for end-users?  If an end-user counters, how should I negotiate?
Start by checking out our end-user selling tutorial, end-user domain pricing guide, and end-user marketing templates.  We plan to write additional material on pricing and effective negotiating shortly.  If you've won a NameFlipper list and would like to receive tailored advice for your circumstance, please don't hesitate to contact us.
 

I'm examining the websites of the end-user prospects NameFlipper lists for xxxxxxxx.com but it's a real pain to copy and paste all those domain names into my web browser, one by one.  Is there any way to simplify this process?
Yes there is.  Just copy and paste the entire contents of your list into Gmail and e-mail it to yourself.  This will cause all URLs therein to become hyperlinked.  Clicking each hyperlink will pop the URL open in a new tab.


I pointed my browser to a prospect's domain but I see a "401 Bad Request", "403 Forbidden", or otherwise unfinished-looking page.  Should I cross off this prospect and move on?
Nope.  First, try entering the domain name prefixed with a "www.", as certain web servers (particularly those of .co.uk and .com.au domains) are not configured to with the domain name sans "www." as an entry point.  If prefixing the domain URL with "www." still produces a dead page or no response, you should try pitching to the website's whois contact anyway.
 

How long should I wait before pitching my domains?
Most generally, we recommend waiting at least two weeks between capturing a domain name and pitching it.  In roughly 5% of cases, an end-user who was waiting for that same domain to drop, and seeing that it has not (or that you beat them to the punch) will contact you within those first two weeks requesting a price.

If you've won an eNom domain on NameJet, you should wait at least five week before pitching it.  eNom's auction lock period, during which time you are forbidden from transferring out or even pushing the domain, begins the moment you win the domain and will last 42 days.

The whois information of a domain won on GoDaddy expired domain auctions will take about eight days to switch over to yours.  Do not pitch that domain until the switch takes place as the dicrepancy between the domain's whois and your e-mail address would arouse suspicion.
 

Which days of the week and at what time of day should I send out my e-mails to maximize my response rate?
Please see our end-user selling tutorial for a detailed answer.
 

How long should I allow each prospect to provide a response to my pitch?  To my price figure?
Always initially allow the end-user 3-5 business days to respond if he/she represents a small group, 7-10 days if he/she represents a mid-sized company, or 2-8 weeks (sometimes more) if he/she works aboard a large corporation.  You may keep your wait window open to flexibility should the end-user candidate need more time to decide; if you find him/her repeatedly stalling the transaction, however, you should at some point set a firm deadline by which he/she must arrive at a decision or close the sale.  No potential dollar amount is worth sacrificing your self-respect for.
 

How should I close a sale?  Should I accept payment with Escrow.com or with PayPal?  Should I push the domain or mandate payment be issued first?
We cover this subject, too, in our end-user selling tutorial.
 

How do I deal with a stuation in which multiple prospects state they're interested and ask me for a price?
Then give yourself a pat on the back and contact us for help.  We will perform a blog post on this subject in the near future.

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