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Success Rates [ Back ]

What's the sell-through rate for the domains on NameFlipper lists?
Approximately 20% of dropping domains and 30-35% of pre-release domains you pick up and "pitch" will sell within 4 weeks, assuming you (1) Pitch the domains by e-mail, (2) Pitch the prospects we suggest, (3) Choose your domains based on our guidelines [under construction], and (4) Follow our selling to end-users tutorial.  These odds increase if  you follow up your e-mail pitches with professional phone calls and/or pitch to additional prospects you locate using our finding end-user candidates tutorial; the odds typically decrease if you deviate substantially from our guidelines.
 

What percentage of end-users contacted via e-mail respond with interest?
Assuming you have followed our domain selection guide and e-mail marketing guidelines or templates, about 10-15% of candidates respond positively when pitching names from a "deleting domains" list, and 15-20% of candidates when pitching names from a "releasing [pre-release] domains" list.  Your success rates will probably surpass these figures these percentages if you have prior experience in Internet marketing.
 

Of end-users who respond with interest, what percentage of them will agree to the price I propose?
If you follow our pricing and negotiation guidelines, about 30-40% (either immediately or following negotiations).  If you need any pricing assistance, please contact us specifying your name and interested end-user; we would be happy to help suggest you an asking price.
 

Do end-users who agree to sales ever retract offers?
They sometimes do, for a variety of reasons, and we understand these withdrawals can be very frustrating.  Retractions -- either explicit or through stonewalling -- occur on approximately 10% of end-user sales.

You can help reduce the probability of end-users hesitating or retracting offers by following the sale closing guidelines written our end-user selling tutorial.
 

What is the expected financial return on each list?  Do you guarantee profitability?
Over a sample of a dozen active NameFlipper beta testers whose activity we closely tracked, 15 NameFlipper lists ordered, and 150 NameFlipper domains caught during our April 2009 beta trial, our testers averaged $2 earned for every $1 invested in NameFlipper domains within 3 weeks.  Beta tester saveraged $400 in quick-flip profits per list, with the largest profit margin reported between those 15 lists being $1470 and largest loss being $280 on a single list.  Becasuse the quality of our lists have improved substantially since our April beta trial, we expect that users who follow our end-user selling and pricing guidelines will average profit margins closer to $650 per list.

We guarantee profitability to roughly the same extent Kaplan and Princeton Review guarantee that taking their SAT preparation courses guarantee an improvement in your SAT score.  The vast majority of students' scores do improve, many dramatically so (by over 150 points).  However, a small contingent of students show no improvement or even perform worse on subsequent tests, for reasons that may or may not be related to the quality of course itself.  When you pay for matriculation in a Kaplan or Princeton Review course, you're doing so because you know that, statistically speaking, the financial dividends of your kids getting accepted to a more intellectually stimulating or personally fulfilling program due to achieving higher SAT scores, leading in turn to a higher starting salary, etc. are expected to outweigh the overhead cost of the SAT prep. program.  NameFlipper's desirability, too, arises from this principle of expected gains.

Of course, one "but" that probably comes to mind on reading our SAT analogy is "...but Kaplan and Princeton Review promise a full refund if my SAT score doesn't improve following their course, whereas you don't refund us if we fail to earn money on your lists", and you're absolutely right.  We enforce a no-refund policy because, unlike PR and Kaplan, whose classroom instructors and personal tutors oversee first-hand whether their students are internalizing their techniques and periodicially drill them throughout the course to measure progress, we have no way of knowing whether you chose to (or are likely to) abide by our end-user sales guidelines after winning a list.  If you are a first-time NameFlipper list winner, however, we may offer free brokerage and end-user sales training upon request.  If we grant your request, we'll work with you closely to ensure you profit off your list quickly, and if you don't, we will refund your winning bid.

We chose this SAT preparation analogue primarily because the probability of you ringing up a profit off your list rougly equals the probability of your SAT score improving after taking a PR / Kaplan course.  The odds of either clock in at around 90%.


What if none of the domains I win sell?
First off, for your own benefit, don't stamp a red "Failed to sell" label on a NameFlipper domain, particularly a product/service generic, until (1) You've e-mail-pitched it to the critical mass of end-user candidates you dug up using our finding end-user candidates methods (not just the candidates we compiled for your list report), and (2) You've followed up your e-mail correspondences to those candidates with phone calls, in each instance making your best effort to reach an executive decision maker.  Only then, once you have established receipt of zero interest or agreement on a price with your end-user candidates, can you write off the domain name as a non quick-seller.

If you fail to sell a domain, you may either:

  • Hang on to the domain until an end-user approaches you.  Product/service generics  and NameFlipper domains we appraise at $50+ are keepers, likely to receive one or more out-of-the-blue inquiries from end-users within the next several years.  We estimate the 10-year passive sell-through percentage on our $50+ domains to be around 40%, provided you follow our pricing guide.
  • Liquidate (either straight away, or shortly before expiration).  Our users have reported liquidating sub-$50 domains with satisfying results on NamePros.com and BuyDomains.com.  Bear in mind that BuyDomains.com will offer significantly more for domains with a 11 months left on them than 3 months left, and it doesn't hurt to submit them your NameFlipper domains for evaluation immediately after you catch them as doing so represents no committment to sell.  Domains showcased at NamePros.com live auctions generally sell for higher prices than they do when posted to the NamePros.com marketplace.  If you need cash badly enough to liquidate a domain we value at $50+, try submitting it to Bido, a liquidation engine, or purchasing a featured listing on PushToAuction.com.

Whichever option you choose, remember that the NameFlipper domains you purchased are assets -- relatively liquid assets compared to most domains out there -- and you therefore shouldn't simply label the cash spent pursuing your NameFlipper domains as sunk costs.  If you came out empty after pitching the domains on your list, contact us so we could help you figure out what went wrong, and we'll work with you to construct a liquidation plan that well suits your financial needs.  Remember that when you win a NameFlipper list, you win not only exclusive access to data but also a chunk of our professional time.
 

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